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4 September 2024 | Updated on 4 September 2024

In today's fast-paced digital landscape, understanding the impact of misinformation and disinformation is key. To address these critical challenges, the Association for Progressive Communications (APC) is launching The Full Picture, a new digital campaign that will provide valuable insights for journalists and communications professionals.

Online misinformation and disinformation aren’t just digital nuisances. They play a major role in creating social conflict, fuelling violence and disrupting movements. While these issues aren’t new, digital technology has made it easier for false information to spread far and wide.

The Full Picture campaign, which is part of the Our Voices, Our Futures project, focuses on how information is created and shared, especially on social media, in order to equip you with practical tools and strategies to tackle misinformation and disinformation.

We invite you to participate in The Full Picture survey to learn about your experiences with misinformation and disinformation online and how you handle it. Your insights will shape the resources and strategies we develop, ensuring they are relevant and effective. 

We also invite journalists, human rights defenders and others to cover and report about the campaign, follow updates, and engage on social media through the #TheFullPicture hashtag and handles: @fullpicturenet (Instagram, Twitter-X, LinkedIn) and @thefullpicturenet (Facebook). You can also email thefullpictureonline@apc.org

More information

In the coming weeks, more information about The Full Picture campaign will be released. For now, make sure you check:

About the Our Voices, Our Futures project 

The Our Voices, Our Futures project aims to uplift women who are structurally silenced due to their identity (such as lesbian and bisexual women and transgender) and/or their chosen form of labour (such as sex workers, working online and on-ground) and/or their activism (women human rights defenders or WHRDs).

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